Barney website promotion celebrates an early Christmas

The holidays will come early this year for hundreds of lucky families who win one of nearly 550 valuable prizes offered during the Barney’s Night Before Christmas online promotion.

Starting on Nov. 1 and continuing through Dec. 19, 1999, visitors to the lovable dino’s newly enhanced Web site will have the chance to enter Lyrick(TM) Studios“ spectacular sweepstakes, which celebrates the release of “Barney’s Night Before
Christmas,” an interactive DVD for preschoolers.

Over a seven-week period, Lyrick will award a Santa’s sleigh’s worth of cutting-edge DVD hardware and software products (total value: approximately $50,000), including the following dino-mite(TM) prizes: — Grand Prize: a Panasonic laptop computer with DVD-ROM drive, a

Panasonic DVD player and two Barney DVDs: “Barney Let’s Play

School!” and “Barney’s Night Before Christmas” (estimated value:

$2,500) — 1st Prize: a Panasonic laptop computer (one per week awarded for

seven weeks; estimated value, $2,000 each) — 2nd Prize: a Panasonic DVD player (one per day awarded for 49

days; estimated value, $400 each) — 3rd Prize: a “Barney Let’s Play School!” or “Barney’s Night

Before Christmas” DVD (10 per day awarded for 49 days; winners

have their choice of product; $24.99 SRP each)

Winners” names will be posted daily on the site, and the Grand Prize winner will be announced on Dec. 27, 1999. There is
one entry per day per household, and one winner per household. The contest is available to U.S. residents only, and void
in Florida. Further information about entering will be available on the Web site starting on November. 1.

Lyrick Studios’ first DVD, the multi-featured “Barney Let’s Play School!,” was released in July to critical raves. “Barney’s
Night Before Christmas,” available now, continues that momentum, packed with six separate products in one, including
eight “edutaining” DVD-ROM games ideal for the under-six set.

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