Blu-Ray, one of the competing formats for the next generation of digital media, got a major backer with the announcement that Apple will support the format. According to Apple, “Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD. Consumers are already creating stunning HD content with Apple’s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs.”.

The format war gets more entrenched every month. Buckle in for a tough format war all.