Microsoft has admitted that its most recent DVD player Media Player 8.0 which is integrated in its Windows XP operating system is tracking the CD and DVD usage of its users. The company has also admitted that its player software tracks DVD content.

While Microsoft is downplaying the issue claiming the tracking features are to enhance user navigation and can be disabled, the Electronic Privacy Information Center is raising concerns that the level of profiling done by the software giant may be dangerous and raises several political issues. EPIC counsel Chris Hoofnagle claims
“This will be the first of many realizations that software is being written so it can log content consumption, ” he said. “We’re just coming on the brink of this.”.

Currently Microsoft claims that it does not track personally identifiable information and that its tracking will not be sold or used for direct marketing.