Last week, Universal Studios Home Video has released the DVD Collector’s Edition of this summer’s blockbuster The Mummy Returns and today news comes in that the DVD is literally flying off retail shelves. Out of the 4.5 million copies of the DVD that Universal shipped, according to the studio’s press release, 2 million have already been sold to consumers, making “The Mummy Returns” the biggest first week sales in the history of DVD. With these numbers it eclipses the previous record holder “Toy Story 2” and after a week is already among the best-selling DVDs of all time, next to titles like “Gladiator” and “The Matrix.”
“The Mummy Returns” combined initial week VHS and DVD sales are over 70% greater than the 1999 release of the original Mummy.
Congratulations go out to Universal Studios Home Video for their success!