Image Entertainment Inc. (Nasdaq:DISK) today announced the signing of an exclusive 10-year licensing agreement with newly formed power pop music label, Smile Records. Smile Records was created with a focus on power pop and plans to develop a brand identity within this music genre not unlike Motown accomplished with the “Motown sound.“” Image and Smile Records launched the label to pop fans this week during the renowned “International Pop Overthrow“” in Los Angeles.

The label will release product from well-known artists in the genre such as The Knack, which will be among the company’s first releases in September, in addition to emerging new artists including L.A. pop stalwarts Supremium and The Andersons. Other recent signings include The Stand, Oranges and Smash.