Austin Texas based company SubstanceTV is preparing to start its own DVD magazine set to premiere in November. Despite the rocky road of its predecessors, SubstanceTV believes that DVD saturation is at a point that can support the market.
Among the features on the introductory issue are The Last Record Store, a documentary based on Bill’s Records and Tapes in Dallas, one of the largest independent music stores still in existence; The Art of the Post-Modern Protest, a SubstanceTV-produced retrospective of American activism; and Nomenclature, a short film by Patrick Walsh.
SubstanceTV is taking a unique approach to the always sticky issue of advertising. DVD magazines have traditionally tried to find a balance of including commercials without being intrusive. SubstanceTV is making attempts to include the commercials as a feature, trying to find the most entertaining commercials to be included in the disc.
The company who’s advertising has so far been primarily web based, will have its first issue available on November 15th. Subscriptions for 10 issues of the magazine are priced at $14.95.