Sonic Solutions (Nasdaq:SNIC) today announced that Avid Technology (Nasdaq:AVID) has expanded its use of Sonic’s DVD authoring technology in its Avid Xpress DV product line. Avid’s new Avid Xpress Deluxe and Avid Xpress Elite products will now include Sonic DVDit! PE for Windows and Sonic DVD Fusion LE for the Macintosh. Additionally, Avid’s TurboPack, available for existing Avid Xpress Plus users, will include both Sonic’s DVDit! and DVD Fusion LE applications.
“We are extremely pleased to be able to offer Sonic’s award-winning DVD authoring applications with our Avid Xpress Deluxe and Avid Xpress Elite systems,” said Charlie Russell, Product Marketing Manager for Avid Xpress DV. “Avid is committed to working with only the top software partners. As an innovator and leader in DVD authoring technology, Sonic has been the clear choice for Avid and we have been extremely pleased with our partnership since we began shipping Sonic products with Avid Xpress DV in 2000.”
“With the arrival of DVD-recorders under $900, Avid’s addition of Sonic DVDit! PE and DVD Fusion LE could not have come at a better time for video editors and post production facilities,” said David Habiger, Senior Vice President of Worldwide Sales for Sonic Solutions. “By integrating Sonic’s leading DVD authoring application with their world renowned video editing systems, Avid has empowered their users to publish their digital video content on DVD – giving them the added advantage of offering DVD production services for their customers.”