Chicago-based Infinity Resources, Inc. just opened the doors to their new e-commerce web site www.DeepDiscountDVD.com. By offering a “lowest total price” guarantee and free standard shipping on every order, Infinity hopes to position DeepDiscountDVD.com as the premier retailer of DVDs on the web.

The new web site will expand Infinity’s reach into the online market for DVDs. Infinity recently purchased the Critics“ Choice Video catalog and CCVideo.com web site from Playboy Enterprises, Inc.

Critics” Choice Video is entering its 14th year as a direct marketing company and is widely considered the premier retailer of classic movies. The company’s web site, CCVideo.com has also received recognition. In 2000, CCVideo.com was named one of Forbes Magazine’s “Best of the Web”, was twice cited by Access Magazine as one of the best online video and DVD retailers and the LA Times named it the “Best Site to Shop” and the “Best Site to Buy” in November 2000.

The launch of DeepDiscountDVD.com comes at a time when many online retailers and dot-com pure-plays are struggling to maintain their existence, but this does not concern Dennis Abboud, CEO of Infinity Resources, Inc.

“DeepDiscountDVD.com is not a gamble for us,” said Abboud. “We’re taking advantage of our strengths and simply adding a new channel to an already successful business. By capitalizing on our established relationships with studios and by utilizing our existing fulfillment and distribution operations, we’re in a very good position to succeed.”