Columbia TriStar Home Video will invite audiences to contemplate the essence of male attraction when they issue a March DVD release of The Tao Of Steve (2000).

The title refers to the prototypical cool guy, a Steve McQueen, Steve McGarrett or Steve Austin, a man without need who has the ability to attract woman effortlessly. It’s the code by which a group of guys try to live, particularly articulate philosopher king Dex, an oversized kindergarten teacher with a hyper sex drive and a charming and incredibly effective way with women that somehow gets them to chase him. Dex is self-indulgence personified, until he meets Syd—an old college fling who doesn’t respond to his technique and uncovers a person who still may be able to grow up.

Directed by Jenniphr (buy a vowel) Goodman, the film stars Donal Logue, who won the Special Jury Prize for Outstanding Performance at Sundance for this role. Other members of the cast include Matthew Hotsinpiller, Greer Goodman, James “Kimo” Wills, Ayelet Kaznelson, and David Aaron Baker.

The disc includes an anamrophic widescreen transfer of the movie, letterboxed at 1.85:1. Audio is Dolby Digital Stereo with subtitles available in English, French, and Spanish. Extras include an audio commentary with the cast & crew, trailers, talent files and a weblink to the ‘Steve Test’.

‘The Tao of Steve’ is scheduled to ship on March 13th. It will carry a suggested retail price of $24.95.