Sonic and Verance join to deliver DVD-Audio and EMD Watermarking

Here’s a quick follow-up on our report this past Friday regarding Sonic Solutions and DVD-Audio:

Sonic Solutions (NASDAQ:SNIC) and Verance Corporation announced today at the Audio Engineering Society (AES) convention in Los Angeles a strategic relationship to advance the use and integration of the Verance watermarking technology in SonicStudio HD.

‘With the addition of Verance watermarking technology, users will be assured that watermarking will be transparent to the listener, secure and survivable, even when the music content is altered or transmitted, and efficient both in terms of encoding and of watermark detection,’ stated David Leibowitz, Chariman at Verance Corporation. ‘Verance is pleased to work with Sonic Solutions to provide an integrated solution to our customers for mastering DVD-Audio content and SDMI Phase I content that complies with the industry standards.’

Verance’s technology is the DVD Forum’s recommended format for DVD-Audio watermarking and has also been selected as the Phase 1 screening technology by SDMI (Secure Digital Music Delivery) for Internet audio distribution.

Perhaps the key phrase is, ‘transparent to the listener’…we’ve got our fingers crossed.

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