VSDA announces recipients of the DVD Certifications for Outstanding Sales
The Video Software Dealers Association (VSDA) announced the first eight titles to qualify under its new DVD Certification Program to recognize outstanding sales performance of DVD titles. These titles were announced during the Association’s 19th Annual Convention last week in Las Vegas by VSDA President Bo Andersen. The VSDA announced the launch of its DVD Certification Program on March 17, 2000. Similar to the record industry’s long-standing sales awards, DVD sales certifications are awarded at three levels that are defined as the number of DVD product units sold in the United States (shipped units minus returns).
The first titles submitted and qualified for certification are:
Silver Level (500, 000 units sold)
- “Austin Powers – International Man of Mystery” (New Line Home Video)
- “Big Daddy” (Columbia TriStar Home Video)
- “Blade” (New Line Home Video)
- “Blue Streak” (Columbia TriStar Home Video)
- “The Fifth Element” (Columbia TriStar Home Video)
- “Stuart Little” (Columbia TriStar Home Video)
Gold Level (1,000,000 units sold)
- “Austin Powers – The Spy Who Shagged Me” (New Line Home Video)
Platinum Level (2,000,000 units sold)
- “The Matrix” (Warner Home Video)
To kick-off the program at retail, VSDA will be supplying its retail members with in-store promotional materials including silver, gold and platinum stickers that retailers can place on certified titles, and shelf talkers to aid them in creating special DVD Certified Title sections. DVD titles are eligible for certification as of street date and will continue through the life of the product. This allows titles to be certified whenever they reach goal levels, regardless of the year they are released.
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