Panasonic and Universal team up for special Jurassic Park promotion

The much anticipated October DVD release of “Jurassic Park” and “The Lost World, ” will be accompanied by a joint promotion from Panasonic Consumer Electronics Company and Universal Studios Home Video. Consumers who purchase both “Jurassic Park” and “The Lost World” on DVD and a current Panasonic DVD player between October 1, 2000 and January 31, 2001 will receive 2 free Universal Studios Home Video DVDs of their choice, from a selection of 34 titles. Among the choices are the Collector’s Editions of “Out of Sight,” “Dante’s Peak,” “Daylight,” “Blues Brothers,” “Mercury Rising,” and “The Flintstones.” What distinguishes this DVD promotion is that the giant consumer electronics company is offering it with the purchase of any one its Panasonic or Technics brand DVD products, including home theater systems, DVD-Audio players and TV/DVD/VCR combo units, to name a few.

The free DVD movie offer will be promoted on Panasonic Consumer Electronic Company’s and Universal Studios Home Video’s websites, as well as through national print media and point-of-purchase materials in retail outlets.

Leave a comment