Warner Brothers will begin to launch its family label titles onto DVD later this year

While Warner Home Video is one of the most active publishers in the DVD market, the studio’s family label had not yet started releasing its assets on DVD, really. According to an article in “Video Store Magazine”, Family Entertainment marketing and development v.p. Dan Capone plans to introduce his line of direct-to-video titles to the format later this year.

The first titles to appear through the label, simultaneously on VHS and DVD, will be Scooby-Doo and the Alien Invaders and Batman Beyond: Return of the Joker. Both titles will street in October and carry a suggested retail price of $24.98.

For the past several years, Warner has been assiduously expanding its family entertainment domain, using cartoon characters in studio animation features and big-screen sleepers like “Shiloh” and “Shiloh 2”, which are available on VHS and scheduled for release on DVD in 2001.

“Tweety’s High-Flying Adventure”, the third of the three new animated features which debuted at this month’s Toy Fair in New York, isn’t appearing on disc because of its Sept. 12 street date, which doesn’t give the studio enough time to prepare a DVD release.

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