Good Guys, Inc. today announced that it will introduce Sensory Science Corporation’s complete line of award-winning Loewe digital direct-view televisions at all 79 locations beginning in March. The relationship will make Good Guys the largest retailer of Loewe digital televisions in North America and is expected to bolster Sensory Science’s efforts to capture an increasing share of the growing digital television market. The addition of the Loewe line of digital televisions is part of an overall initiative by Good Guys to enhance its product offerings through the addition of exclusive, higher-end entertainment electronics and early introductions of leading-edge products and services.

Sensory Science’s Loewe digital televisions combine an unsurpassed level of video performance with a distinctive European design for a dynamic viewing experience. The picture yields a clearer, brighter and sharper image with unique features that offer numerous advantages over analog televisions. The units come in several different models and screen sizes, setting them apart from the rest of the industry. Loewe televisions also feature a highly intuitive on-screen operating system that effectively replaces the need for a traditional owner’s manual and offers retailers demonstrable points of differentiation from other brands.

During the past year, Loewe has won numerous other awards for innovation, design and quality, including Audio Video International Magazine’s Video Grand Prix Award for Product of the Year, and design awards from the Chicago Athenaeum and Industrial Design Excellence Awards. Through a joint development venture with Loewe Opta GmbH of Germany, a leader in Europe’s consumer electronics industry, Sensory Science was the first company to launch a full line of digital direct-view televisions in North America.