BBDO NY, the flagship office of advertising agency BBDO Worldwide, and ZUMA Digital, the DVD design and development company, today announced the completion of a DVD Library Disc on which BBDO has organized the complete creative and media assets of one of its leading World Wide accounts. This comprehensive project includes all television, radio and print media dating back to 1954. The archived project in DVD format utilizes ZUMA Digital’s ActiveDVD software and proprietary
approach to delivering agency assets for presentations, production and searchable libraries.
ActiveDVD is the only software plug-in that delivers simple and reliable playback of full screen, full motion interactive DVD-Video discs in Microsoft PowerPoint® presentations. Used in conjunction with any DVD-Video equipped computer and any DVD-Video program disc, ActiveDVD provides easy and intuitive access to the powerful features of DVD-Video, such as interactive menus and multiple languages. A presenter can now include video on any slide, in any order and easily create, update and change video-enhanced presentations in seconds.
With ZUMA Digital’s approach to media asset management and delivery, archiving videotapes will become unnecessary, as a company’s media will be available with a wide array of features and playback devices. A single DVD-Video disc can hold hours of video and audio, thousands of print images, plus computer data such as entire Websites that play locally with fast access and media playback. The disc provided to BBDO NY combines many of the solutions developed by ZUMA Digital, including ActiveDVD(TM), for incorporating video in PowerPoint® presentations, and the SHUFFLER, which enables users to create custom reels on any DVD-Video player or DVD computer. By selecting from graphic menus, anyone can assemble a custom reel from DVD-Video quality video, audio and graphic media for a presentation or to create a videotape dub.