A record number of Hollywood studios in association with leading hardware companies today announced a first quarter marketing program designed to catapult DVD sales. It is projected that the industry installed base will double in 2000 reaching more than 10 million households by the end of the year.
Columbia TriStar, Metro-Goldwyn-Mayer, New Line Home Video, Universal Studios Home Video and Warner Home Video in association with JVC, Panasonic, Philips, Pioneer, Samsung, Sony, Thomson Multi-Media (RCA, Proscan, GE), Toshiba and Zenith will launch the largest DVD promotion ever. The winter campaign expands on last year’s multi-studio and multi-brand DVD marketing program, which
ran from August 22, 1999 to January 2, 2000.
The program will feature five free DVD movies with the purchase of one of any model DVD player made by JVC, Panasonic, Philips, Pioneer, Samsung, Sony, Thomson Multi-Media (RCA, Proscan, GE), Toshiba or Zenith. The offer will be valid on player purchases made between February 19, 2000 and May 30, 2000. The campaign will be supported by a multi-million dollar television and print advertising program and will include point-of-purchase materials for retail display.
The five free DVD movie titles are Fools Rush In from Columbia TriStar, Get Shorty from Metro-Goldwyn-Mayer, The Mask Platinum Series(TM) from New Line Home Video, The Jackal: Collector’s Edition from Universal Studios and Analyze This from Warner Home Video.