The current numbers generated by retailers, both off- and online are a clear indication how DVD is gaining a firm grip on American households. Today, DVD Empire has announced that they nearly doubled their own daily dollar sales record in less than two weeks since it was set.

On Tuesday, December 7, DVD Empire sold a record $88,000 worth of digital video discs online, representing a record 2,039 DVD sets including boxed sets of multiple discs (the actual single disc total is much higher due to the high number of multiple disc sets sold). The December 7 total beats DVD Empire’s previous dollar sales record of $47,000 set on Monday, November 30, 1999, the first weekday after the Thanksgiving holiday by a whopping 87 percent.

For the week of December 6 through 13, 1999, DVD Empire sold a whopping $297,000 worth of DVD product, up 58 percent from the same period one year ago, when sales totalled $188,000, according to DVD Empire founder and president Jeff Rix.