After months of planning this strategic move very carefully, Netflix.com is ready to change the way we rent movies, by launching its Marquee program.
The new subscription service by NetFlix.com eliminates due dates and late fees by creating a near “DVD-on-demand” service. Marquee members get four DVD rentals per month with no due dates or late fees for a set monthly fee of $15.95, thus enabling subscribers to watch what they want, when they want.
“Movie renters are fed up with due dates and late fees,” said Hastings. “NetFlix.com’s Marquee program puts the joy back into movie rental. With no due dates, our customers can stock up on rental movies and always keep a few on top of their television, ready for impulse viewing.”
And here are the details. There are no due dates and late fees on movie rentals. Members select four DVD movies per month from NetFlix.com’s unlimited selection of DVD titles for a flat monthly fee of $15.95, with the option to cancel at any time. In addition, Marquee members also receive a reduced rental rate of $2.99 plus $0.99 shipping on all subsequent rentals. Members can only keep four rental movies at home at a time.
Once a customer has viewed a film, they simply send it back to NetFlix.com in the pre-paid mailer.
New and existing NetFlix.com customers may join NetFlix.com’s Marquee program by visiting the store’s Web site.
Customers may take advantage of a special feature which will allow them to pre-select an unlimited number of DVDs. Members simply return one of their DVDs and the next one of their pre-orders is automatically shipped to them.