Philips and Warner Home Video continue their partnership to promote DVD

Just like last year, Philips and Warner Home Video are joining forces for a pre-Christmas DVD-Video marketing campaign in order to generate additional interest in the format.

This year’s campaign has been specifically designed to maximize what is clearly turning out to be the breakthrough year for DVD-Video in continental Western Europe, with player sales approaching the 1 million mark.

A joint multimillion-dollar advertising campaign will break at the end of October with a new TV commercial and new print advertisement appearing in a variety of specialist technical and youth-orientated media. The promotion will also be supported by below-the-line activities including point-of-sale and other in-store materials. It will also promote a bundling offer in which three of the latest DVD-Video titles from Warner Home Video, “Lethal Weapon 4”, “US Marshalls” and “Devil’s Advocate” will be included with all currently available Philips DVD-Video players.

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