DVD Express just announced that it has pre-sold over 30, 000 units of Paramount’s Titanic DVD, which hits retail shelves today. In order to accomodate the demand for this and many other releases, the company also announced that it has moved its fulfillment operation from its 8,000 square foot Hollywood location to a nearby 66,000 square foot warehouse.
DVD Express ran two promotions in conjunction with “Titanic’s” DVD release. The company offered 50 percent off on the “Titanic” DVD and gave away coupons for a free DiGiorno “Rising Crust” Pizza with purchase. DVD Express also gave the DVD away for free when customers purchased a special coupon book for $24.99. The coupon book included discounts from partners such as AOL, AMC Theaters, Regal Cinemas, Lowes Cineplex, National Amusement, FTD.com, Mrs. Fields cookies and Hertz Rent-a-Car. In addition, the coupon book featured monthly discounts
at DVD Express.