Amazon and Netflix establish promotional relationship Strengthens Its Focus On DVD Rentals
And Encourages Customers To Buy DVDs at

Scotts Valley, Calif. (December 4, 1998) — and,
Inc. (Nasdaq: AMZN) today announced a marketing relationship focused on
making it even easier for online shoppers to rent or buy DVD movies. Under
the terms of the agreement, will direct its customers to for DVD purchases and will offer its customers specific
promotions for DVD rentals at

The new online relationship will allow both partners to offer their
respective customers even higher levels of service and authoritative selection
through cross-promotions, special DVD offers and comprehensive access to
virtually every DVD title a customer could want to rent or buy.

“ has chosen to concentrate all of our energies on our core
rental customers, who have made the world’s largest online DVD
rental store in seven short months,” said Marc B. Randolph, president of “At the same time,’s reputation for tremendous
selection and first-class customer service makes them the ideal partner to
handle the sales of DVD movies to our customers. In addition,
looks forward to introducing millions of customers to our
compelling DVD rental service through exclusive special offers and promotions.”

“The launch of our new video store has vastly increased our DVD
selection and content,” said Ram Shriram, vice president of business
development. “Working with, we can extend our service to DVD
customers one step further, through exclusive special offers from a
fantastic partner that is solely dedicated to helping customers rent DVDs online.”

The video store, launched on November 17, 1998, offers more
than 2,300 DVDs, all accompanied by’s search features and
unmatched editorial content, which allow shoppers to find exactly the video they
want at sharply discounted prices, up to 30% off.

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