by Guido Henkel |
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One of last year’s major box-office hits, “Armageddon”, just hit video stores a few weeks ago on VHS and DVD. Within days, “Armageddon” turned out to be one of the fastest selling DVDs in the 18-month history of the format. It seems, the story of a motley crew of oil-drillers making their way into space to save the world from an impending asteroid impact, hit a string with audiences worldwide. Only weeks after its original release through Buena Vista Home Video, Criterion Collection announced a full blown 2-disc Special Edition of this film with hours of supplements for release on DVD later this year. What do films like “Armageddon”, “The Rock” and “Bad Boys” have in common? They are all fast-paced action films, yes, but they are also directed by the young, talented Michael Bay, who set out to conquer Hollywood after spending years shooting highly acclaimed TV commercials. It took Michael Bay only three films in Hollywood to establish himself as one of the hottest new action directors in Tinseltown. |
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movie ever, and it works especially well there, because the cultural position of women in society in Japan requires daughters to ask their parents’ permission to see a man. The film’s content is appealing to those cultures as well as it is to us.” After a moment’s thought, Bay adds, “Maybe I have just a younger voice than many other directors.” |
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big challenge. I also plan to work on an epic African movie about paleontologist Dr. Richard Leaky, the great elephant savior and director of National Parks and Wildlife, but that’s still some time out.” |
As we all vividly recall “Armageddon” collided with Paramount’s “Deep Impact” at the box office. It must be a filmmaker’s nightmare to work on a project and then learn that another film is in the making that covers the same premise, although from a different angle. “It didn’t really bother me, at least not as much as you might think.” Bay replies, slightly amused. “We really had the advantage. ‘Armageddon’ was the bigger movie. ‘Deep Impact’ wasn’t really a priority over at Paramount and they still tried to get the project going. When they heard about ‘Armageddon’, they quickly put ‘Deep Impact’ on the BIG fast track. I knew they had a different take on the issue and I knew we had the bigger movie, so I wasn’t really worried. I also believe in the Rule of Threes. Three movies make people in Hollywood and ‘Armageddon’ was my third project, so I was very confident. ‘Deep Impact’ took money away from us, sure, but there is this weird phenomenon about people and asteroids. Some time ago NBC had a show about asteroids and although the show wasn’t any good, it had the largest viewership of any show at that time. People are fascinated with asteroids, which eventually left enough room in the market for both films. ‘Deep Impact’ still turned out to be the 7th biggest film of the year.” Michael Bay is a fast shooter when it comes to actually filming his movies. He is quite organized, and does a lot of storyboarding before the actual shoot. “Nonetheless I allow a lot of room for improvisation and funny stuff,” he confides. “I always feel planned out, prepared, and try to shoot the best, but in the heat of the action oftentimes you have make things up. Certain scenes you also can only pre-visualize on the set and with the help of the actors.” |
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Many directors complain about the interference of studios with their work and the lack of creative control they can exercise over their work. “Working with [producer] Jerry Bruckheimer is just great”, an enthusiastic Bay explains. “You have pretty much all the control you can ask for. Jerry has Final Cut on his films, which practically means, I have the Final Cut, too. Jerry always makes suggestions and comments if he doesn’t like things, but he never forces you to make changes. He is simply trying to help and never says, ‘You have to cut this way or that way’. Jerry always supports you and says, ‘It’s your movie and you don’t have to do what I say!’” After putting so much work, heart, and effort in to a film, it is often hard to see this work in a format different than the original theatrical version. Michael Bay is exercising a great deal of control over his work for the film’s theatrical run, but when it comes to video, certain issues are beyond even his control. While Michael Bay has a rather relaxed view on these issues considering that he is one of the people creating these films. “I am coming from commercials so I know how to work with a 4:3 aspect ratio, and TV and video are great to reach a really wide audience, although at a price. Of course we want people to experience the films in a movie theater in the first place. That’s what movies are made for. I personally hate videotapes and their crappy lo-res quality. I love DVD and Laserdisc, however. Especially DVD is such an inexpensive format and uses much less shelf space than Laserdisc, which is very important, especially for video stores. In the long run video stores will be instrumental in the craze about DVD. They will drive the format.” Of course, Michael Bay hates it every time he sees a mutilated film on TV, intersected with an endless array of commercial breaks. “I hate to see my films like that, but I also understand that many people just don’t care. They appreciate great sound and visuals, but they don’t really care about the filmmaking details.” Bay is fully aware that the majority of people simply consume the product and if it’s coming in a pan & scan version, that’s how they take it. “Video is an outlet to make a lot of money for the studios”, he says, and agrees that the growth of home video is in part responsible for growth of the budgets we have seen in motion pictures over the past years. The studios have substantial additional income on video sales, which reduces the risks in recouping their investments. “Most of the money from video sales doesn’t go into anyone’s pocket”, he adds. “Sure, we get a really small royalty on every unit sold, but the majority of the money goes to the studios. Which is fair, because after all they took all the risk to produce the film in the first place.” |
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Michael Bay was strongly involved in the conversion of his films to video formats. “I am very picky about the quality of my films. I overlooked the complete release and transfer of the films to video. I was there every step of the way and now, the guys at Disney probably hate me”, he recollects. “At one point they came in and asked me, ‘What are you doing in the transfer room?’ and I just replied, ‘Do you really think I like to spend my whole summer in a dark transfer room?’” Obviously they felt as if the young director was trying to make their lives intentionally miserable, which was clearly not the case. “I am just very careful and want to make sure everything is of the best possible quality. Many directors don’t know that video is a totally different beast. Certain things that work on film just don’t look the same on video and you have to adjust them. I care a lot for my films and watch certain things like colors and contrast very closely. It took us forever to get the image in ‘Armageddon’ right, for example, until finally we settled for a low current print as previously used in David Fincher’s “Se7en” to achieve the strong contrast and really solid blacks [for the film’s theatrical and video release. (The Editor)].” |
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it for a Special Edition of the film,” he concludes. Michael Bay, a long time Laserdisc collector and DVD fan, clearly shows that he is a strong supporter of home video formats. His films are perfect showcases for the capabilities of DVD with their stunning use of color, the fast paced editing style and the bombastic sounds supporting the images. No matter what it will be, we are looking forward to Michael Bay’s next film. |
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