I am not sure how many of you have noticed this but very quietly about three weeks ago. I stumbled upon it more by accident than anything because I had not heard a word about it. Neither before nor after the fact, which is rather peculiar. Be that as it may, the is now available in select stores for purchase and it seems it has even received a slight price adjustment. Its initial price tag was $1299 which clearly put it out of the interest range of most consumers, but it appears the company has adjusted that price point over the past days, actually, bringing it down to a more realistic . While this is still significantly above the cost of a Toshiba HD-DVD player, at least it now matches the other Blu-Ray players in the market and on schedule for release in the next few weeks. On the other hand, in many stores. You are able to pick up the model for around these days with no problem. Considering that apart from playing HD-DVD discs it is about the best upscaling DVD player in the market, this is a real bargain. Can't wait to see how the Holiday shopping season will play out. It should be interesting as both camps will undoubtedly try to grab market share rather aggressively.